Singapore National Council On Problem Gambling - 790 Words

Before 2014 FIFA World Cup, Singapore National Council on Problem Gambling (NCPG) made an anti-gambling video. â€Å"In this video, some children were predicting the champion. The boy whose name is Andy hoped Germany won because his dad bet his saving on them.† After Germany won champion on July 14, NCPG posted a picture on its homepage. From the picture, Andy’s friend asked whether he got his savings back. However, Andy seemed unhappy:†No, dad never stops†¦ he wants to bet one more time.† Two lines of words typed in white at the bottom: â€Å"Often, the people who suffer from problem gambling aren’t the gambler. â€Å" Next sentence â€Å"Kick the habit† was labeled in red color. Besides, the last sentence â€Å"Stop Problem Gambling† and their contact was illustrated follow by. Basically, NCPG write the script on children’s view to indirectly but more profoundly indicate their anti-gambling topic. The design style followed up its previous video. The bright-colored and blurry background centralized characters perfectly. The story was happened in a sunny day. Sunny should be considered as the symbol of lucky. Behind two kids, there were green trees and grass. â€Å"Green color is most associated with vivacity and youth in western culture.†To some extent, the usage of green color also coordinates with its children’s characters. Originally, the background which is widely uses green colored and bright light seems hard to associate to its anti-gambling topic. Fortunately, scriptwriter made fuzzy theShow MoreRelatedSocial Problems Created by Gambling1185 Words   |  5 PagesSocial Problems Created by Gambling Submitted to Ms. Joyce Lim Senior Executive MEMO TO: Ms Joyce Lim FROM: Andy Tan, Executive, Ministry for Home Affairs DATE: 28 September, 2012 SUBJECT: How to minimize social problems arising from gambling As you requested on August 2012, our report outlines the findings into how to minimize social problems arising from gambling. Since casino started operations, casino-related crimes have been occurring on averageRead MoreIntegrated Resorts: Two Sides of a Coin2345 Words   |  10 Pagescertainly benefit Singapore, economics professor Winston Koh tells Challenge. - By Susan Tsang Since the government first mooted the idea of Integrated Resorts (IRs) in Singapore, the topic has generated heated discussion, with those opposed fearing the social costs while others were keen to have theme parks and casinos within a convenient distance. Now that Resorts World Sentosa (RWS) has opened, with Marina Bay Sands Resort due to follow soon, a clearer picture is emerging. Singapore Management UniversityRead MoreAnalysis on Marina Bay Sands2894 Words   |  12 Pages(6) Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......†¦.(7-10) Synopsis: The objective of this report is to evaluate the benefits and disadvantages of having the Integrated Resorts being part of the island of Singapore using the Marina Bay Sands as an object of analysis. Though the IRs might possibly be a lucrative venture, threats can still hamper its opportunities for potential growth. Therefore,it is necessary for the casino operators to establish a very closeRead MoreCyber Crime Costs And Its Effects On The World Essay1854 Words   |  8 Pagesonline has became stronger and stronger. As we know, cybercrime, including hacking, phishing, identity theft, hactivism, cyberterrorism, cyberextortion, online fraud and financial crimes committed on the Internet, has became a more and more severe problem for people around the world. According to Forbes.com, Cyber Crime Costs Projected To Reach $2 Trillion by 2019. From 2013 to 2015 the cyber crime costs quadrupled, and it looks like there will be another quadrupling from 2015 to 2019. Juniper researchRead MoreEssay on The Efforts to Regulate the Internet5321 Words   |  22 Pages Police say many child porn sites are run from Eastern Europe. Britains high-tech crime unit has been working with police in countries such as Romania to shut them down. The questions that are rising in light of this multi-national cyber crime are: Can there be effective legislation to regulate pornographic and offensive websites when the country of origin may lack the will or means to enforce it? Which jurisdictional domain do such cases fall into? That of the point-of-originRead MoreThe Tourism Industry in Malaysia3987 Words   |  16 Pagesoffers a wide range of diverse attraction to suit all tastes and most importantly, at relatively affordable prices. Figure 1: Map of Malaysia Lying just north of the equator, Malaysia is located at the south of Cambodia and Vietnam and north of Singapore and Indonesia. More than one thousand islands are part of Malaysia with some 38 designated as marine parks. Parts of the primeval rainforest are more than 100 million years old with a dazzling selection of birds and wildlife. Malaysia has superbRead MoreCasino Industry Strategy Case Study Essay6573 Words   |  27 PagesAssignment 1 - the Casino Industry 1. Introduction - current situation overview The three most common forms of casino gambling in the USA are the land-based, the river-boat and the Native American gambling. During the year 2009, the commercial casino industry used to employ about 375000 people earning around $13 billion in wages, making it one of the biggest industries in the USA. Commercial casinos are a major part of the actual entertainment landscape. For proof,  ¼ of the U.S. adult populationRead MoreEthics of Information Communication Technology (Ict)27618 Words   |  111 Pagesalready legally recognised are daily being violated, whether in the name of economic advancement, political stability, religious causes, the campaign against terrorism, or for personal greed and interests. Violations of these rights have created new problems in human social systems, such as the digital divide, cybercrime, digital security and privacy concerns, all of which have affected people’s lives either directly or indirectly. It is important that the countries of the Asia-Pacific region come upRead MoreEssay about Freedom of Expression on the Internet3920 Words   |  16 Pagesglobally-accepted rules, we should not be censoring the Internet except where these rules are being broken. We could perhaps get agreement for those things that are obviously illegal and u nethical (child pornography), but what about other areas such as gambling (is it legal but unethical or visa versa?). There would be very few rules we could agree upon if 100% global agreement is a requirement, and I believe it is. II. Americas View A. The Laws The United States government has enacted (orRead MoreTerrorism in Southeast Asia17760 Words   |  72 PagesCongress Terrorism in Southeast Asia Summary Since September 2001, the United States has increased focus on radical Islamist and terrorist groups in Southeast Asia, particularly those in the Philippines, Indonesia, Malaysia, Thailand, and Singapore. Southeast Asia has been a base for terrorist operations. Al Qaeda penetrated the region by establishing local cells, training Southeast Asians in its camps in Afghanistan, and by financing and cooperating with indigenous radical Islamist groups

Grief And Grief By Mark Twain - 1410 Words

Mark twain once said, â€Å"The fear of death follows from the fear of the fear of life. A man who lives fully is prepared to die.† ( K.Costolnic, K.Baldwin, J.Dutton, quotes on death,par.3, 2011) But, are we really prepared? Death is inevitable and with it comes the grief, which for some may be a great burden, Merriam-Webster defines grief as â€Å"deep and poignant distress caused by or as if by bereavement† (2012, par.1). Grief is a process that, while an incredibly unique process, is an inevitable stage for all those living a life surrounded by those they love, cherish and value. This paper will examine the five stages of grief and how other varying cultures handle death and grieving. Hopefully, providing a better understanding of how grief works in our own individual worlds and the worlds of others around us. With the stages of grief come: Denial and Isolatoin, Anger, Bargaining, Depression and finally acceptance.(Axleford,J. 2006) Firmly put, there is no â€Å"right† or â€Å"wrong† way to grieve. The process itself is just that, a process and is met by each person on an individual basis. The denial and isolation stage brings an almost intentional effort to ignore all the information surrounding the diagnosis or loss, Dr. Dr. Kubler-Ross states that this is a temporary response to get through the first preliminary surge of pain. Anger, is an inevitable emotion in the face of death, this is one that can usually be expected to follow the initial denial. Looking for something or someone toShow MoreRelatedAnalysis Of Mark Twain s The Five Boons Of Life 1091 Words   |  5 PagesValue in Life Mark Twain was one of many great authors of his time. Twain was born November 30, 1835 (â€Å"Literary Analysis†).Twain had grown up in Missouri, one of only fifteen slave states, during the Civil War. He was one of eleven children. He spent most of his childhood ill and confined to bed (â€Å"Literary Analysis†).Twain’s father died when he was twelve, leaving him to have to search for a job to care for his family (â€Å"Literary Analysis†). During these times all were experiencing, racism, lynchRead MoreThe Secret to Humor is Surprise in The Weather of New England by Mark Twain and The Dog that Bit People by James Thurber1116 Words   |  4 Pages Critical Analysis Essay â€Å"The secret to humor is surprise-Aristotle.† The two stories Im going to talk about â€Å"The Weather of New England† by Mark Twain and â€Å"The Dog That Bit People† by James Thurber are both strange humorous essay with a twist. Both stories have a central conflict, in â€Å"The Dog That Bit People† a family is burden with a dog that bites everyone, including the narrator. â€Å"The Weather of New England† talks about the weatherRead MoreThe Five Boons Of Life By Mark Twain1388 Words   |  6 PagesThe Five Boons of Life by Mark Twain tells the story of a man that felt empty inside and was looking for that one thing that could bring him happiness. When he is given the chance to choose one of five gifts (only one of them being of value); fame, love, riches, pleasure, or death he eagerly chose pleasure. Upon receiving the gift and basking in the pleasures of the world, he again found himself empty and wishing he had ano ther chance to choose a different gift. The fairy allows him to chooseRead MoreWhat Is Minimalism In Huck Finn1532 Words   |  7 Pagesvoices in the modern simplicity movement. To put in other terms, minimalists seek freedom from civilizations standards and expectations. This need for freedom from civilization is also displayed in the novel, The Adventures of Huckleberry Finn, by Mark Twain. The novel begins with Huck escaping societys attempt to civilize him by faking his own death where he goes to Jackson’s Island and finds Jim, a runaway slave, and sets out on the Mississippi river. Although Huck and Jim find peace on the riverRead MoreThe Man Known as Mark Twain1188 Words   |  5 PagesMark Twain The man known as Mark Twain was born Samuel Clemens in Florida, Missouri on April 30, 1835. Samuel Langhorne Clemens was welcomed into the world as the sixth child of John Marshall and Jane Lampton Clemens. Little did they know their son (as Mark Twain) would be one of Americas most famous literary icons. Samuel got the name Mark Twain from the current of the river. He loved the rivers and everything about it. Mark Twains writing style was heavily influenced by the people and areaRead More Analysis of Howard Zinns Argument in his Article Dying for the Government1339 Words   |  6 Pagesclaim is that soldiers died for their government, not their country. An important part of his argument is his discussion of democracy, which he says is what our country is supposed to be based on. He also brings up some history of U.S. wars and quotes Mark Twain’s statement about the invasion of the Phillipines by the United States. Even though some of his assertions lack evidence, Zinn uses authority and structure very well to make his argument effective. Some of Zinn’s assertions are a bitRead MoreWho Is Mark Twain? Essay1479 Words   |  6 PagesHe was a humorist, a rebel and a dreamer. He became the George Washington of American Literature. His name was Mark Twain and he was Americas most famous literary icon, publishing 28 pieces. He was born on Nov. 30, 1835 as Samuel L. Clemens in the little town of Florida, Mo. He was the sixth child of John Marshall and Jane Lampton Clemens (Quirk). As a young child Clemens had poor health and stayed inside most of the time, causing all sorts of mischief. Spending most of his time with his motherRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1074 Words   |  5 Pagesstruggles you face. That, is a true friend. There are many things that shape a man and the character he has. In Mark Twains masterpiece The Adventures Of Huckleberry Finn there are many subjects exploited, three are explored in friendship, emotions, and individualism and conformity. Emotions can overpower beliefs, morals, and human nature, they occur spontaneously and sway decisions instantly. Twain shows the power of emotions through Huck many times in the book. Huck was lonely after he had run away fromRead MoreThe Adventures Of Huckleberry Finn By Mark Twain Essay1389 Words   |  6 PagesAdventures of Huckleberry Finn, a picaresque novel by Mark Twain, was first published in the United States in 1885. It has been said to be the greatest American novel in history thus far. However, it is also one -if not the- most controversial works of literature to be taught in school curriculum. There are a few controversies surrounding Twain’s novel, including racism, sexism, and the overall conclusion of the book. The biggest controversy that the novel poses, however, is the ostensible racismRead MoreSharing The Same Fate in The Adventures of Huckleberry Finn by Mark Twain1212 Words   |  5 PagesBrent is a respected slave who is â€Å"passed down† to a n abusive owner and faces harsh treatment. This leaves her no choice but to run away from the pain she endures. Her only wish is to be free with her children in a place where danger is improbable. In Mark Twain’s The Adventures of Huckleberry Finn and in Harriet Jacob’s Incidents in the Life of a Slave Girl, determination, selflessness, and patience were expressed, and reflect the qualities needed to motivate someone to commit to a decision which is

The Effects Of Depression And Its Treatment On Mental...

The issues related to the mental health have become a part of our everyday life. A key role in this process was played by the media (Barker, Vossler and Langdridge, 2010). In contemporary, they still influence common views on the mental health. This essay will summarise and discuss the presentations of mental health in two newspaper articles. Firstly, summarising their content. Secondly, critically discussing it. Then, discussing their advantages. And finally, discussing them in the historical context. The first article (Hughes, 2016) argues that depression occurs as a result of environmental factors rather than the biological ones and too much money is spent on the latter rather than the former. It argues that the research on the biological factors does not really contribute to our knowledge about depression and its treatment. It claims that the genetic factors are reversible through psychotherapy and that there are two types of depression depending on whether it involves the genetic factors or not. It also shows the importance of the issue by stating that the United Kingdom spends  £70 billion on mental health annually and that 40% of new disability benefit claims are related to mental health problems. The second article (Jones, 2016) focused on the anxiety and depression’s impact on the economy. It compared the cost of the productivity lost due to these disorders with the costs of their treatment. According to the article, over the next 15 years the world economy canShow MoreRelatedDepression Essay : Depression : The Causes Of Depression893 Words   |  4 PagesDepression Depression affects many people in today’s society for a number of reasons. Depression is a serious disorder, numerous people are affected by it. However, there are places to go that give help that people with depression need. To begin, depression is a disorder that affects a great deal of people. According to Mayo Clinic, â€Å"Depression is a mood disorder that causes a persistent feeling of sadness and loss of interest† (â€Å"Overview,† n.d.). There are many causes to why people have depressionRead MoreMental Illness And Mental Health1724 Words   |  7 PagesVISUALISATION Mental illness is one of the major illnesses, some people face in everyday of their life, which can trigger them in one or the other as well prevent them to do things effectively as it use to be. According to Mental Health Foundation (2015), about a quarter of the population will experience some kind of mental health problem in the course of a year, this can happen either by anxiety and depression which is the most common mental disorder in Britain. Women are consideredRead MoreAn Effective Treatment For Teenage Depression1705 Words   |  7 PagesInstitute of Mental Health 2014). A MDE is defined as a period of at least two weeks or longer where one experiences a depressed mood, loss of interest, and pleasure and experiences symptoms such as altered appetite, sleep issues , weight loss or gain, lack of energy, and suicidal thoughts or actions. Of these 2.8 million American adolescents suffering from depression less than 33% actually receive treatment (Teen Help 2015). Depression is a highly treatable disease with treatments ranging from therapyRead MoreHave You Ever Noticed That You Have Never Seen An Exact1506 Words   |  7 Pagesyour first reaction would be is to say where/what? or look at a reflection. What if there was something you couldn t see, because it was mental instead of physical. Something that is irritating, and at sometimes you couldn t even hide it. You can smile and act fine, but can you really mask a mental illness? In this case, we will be talking about depression. Go ahead and look at a mirror, or now with the advancement of technology, you can use your smart phone and put it the front facing cameraRead MoreMajor Depressive Disorder And Its Variants1615 Words   |  7 Pagesand Peripheral Nervous System of which participate in voluntary and involuntary controlled functions. Detrimental effects can occur if there are issues that interfere with normal functioning of this system that can lead to one of many mental and physiological illnesses. Notably, Depression is one of the most common mental ailments that occur in about 6% of adults in America (Mental Health America). It can be characterized when one displays a lack of interest in activities, continuous anxious or sadRead MoreMaternal Depression : A Standard ( New York State Department Of Health1048 Words   |  5 PagesDespite widespread recognition of the problem of maternal depression and the potential benefits of screening, screening for maternal depression is not a standard (New York S tate Department Of Health, 2016). This policy brief was written for healthcare providers who treat expectant and new mothers with goals to improve the screening and to increase the number of women receiving appropriate treatment in our community. The recommendations address measures to improve early identification of the conditionRead More Women and Depression Essay1048 Words   |  5 PagesDepression is the most common mental health disorder; it affects over 17 million American adults each year. Depression is a mood disorder characterized by at least four symptoms such as changes in sleep, appetite, weight, and psychomotor activity; decreased energy, feelings of worthlessness or guilt; difficulty thinking, concentrating, or making decisions; or recurrent thoughts of death or suicidal ideation, thoughts or attempts. â€Å"Women are approximately two times more likely than men to sufferRead MoreTreatment Of Mental Health Disorders1388 Words   |  6 Pagesthey are primarily u sed in the treatment of mental health disorders. Their discovery was monumental for the science of psychiatry. Antidepressants are the primary treatment for a myriad of mental health disorders. However, many scientists, clinicians and patients question the effectiveness of antidepressants for this broad scope. Examination of effectiveness, side effects and alternative treatments suggest reduction in the scope of antidepressant use for mental health disorders. The advent of antidepressantRead MoreReflection Paper On Depression1207 Words   |  5 PagesReflection #3: Depression Depression is a category of mental illness that most often appears during the late teens. Often, a psychiatrist or psychologist is necessary to diagnose a person with depression. This is often done using the DSM V. According to this reference, depression is characterized by feelings of sadness and feelings of emptiness, which often leads to a myriad of physical problems. Physical symptoms of depression include unintentional weight loss or gain, sleeping too much or too littleRead MoreMental Health : A Common Occurrence For People1622 Words   |  7 Pages MENTAL HEALTH (Name) (University) Mental Health Introduction It is a common occurrence for people to experience fear or sadness at one point in their lives. While this is acceptable dealing with fear or sadness has proven to be a challenging situation, calling for professional intervention. When fear or sadness becomes hard to deal with, people often use such diagnostic words as anxiety and depression. Apparently, anxiety and depression are the leading cause of global mental health problem

Analysis Of Beowulf By William Shakespeare - 1466 Words

INTRODUCTION The story of Beowulf is around a chivalrous figure who weathered different trials, who ascents to thrashing a beast by the name of Grendel. Beowulf additionally battles and annihilations Grendel s mother and a blaze breathing monster. It is a story of fearlessness, force and what it intends to be a decent King as sigemund was and what it intends to be an awful King, for example, Heremond. The introduced stories in Beowulf fills a few needs, one is a lesson in courage, a lesson in great legislation, to prepare for the ill-use of force and that war can t be settled by intermarriage. One such story of great influence is that of Sigemund. Sigemund epitomizes the gallant code of honor. Sigemund was a†¦show more content†¦These blessings and others are evidence of Beowulf s worth and worth as a warrior. Beowulf and Sigemund both have what we can allude to as the warrior code of honor. Despite death, they both would rather battle than flee and carry on with a life of d isgrace. An alternate interjected stories that serves as an influential lesson to Beowulf is the story of King Heremond. Hrothgar relates this story for Beowulf in light of the fact that it is an alert against the misuses of force and to tell him of his possible destruction if this way is taken. Beowulf was brave of all rivals and battled to shield his distinction and superbness. Beowulf did not have to tell anybody that he was courageous; he demonstrated to them how daring he was. Beowulf required no sword or shield to ensure him from Grendel when he murdered Grendel with his hands And I provide for you promise, She should not in wellbeing departure to cover, to gritty natural hollow, or backwoods speed, or bay of sea, go where she might. This day with quietness persevere through the load, of each trouble, as I know you will. (903-908). Beowulf hopped in the water to battle Grendel s grieving mother, he didn t know where he was going yet, and he tried for radiance and notoriety de monstrating no alarm. Beowulf shows the qualities of an astute pioneer who can assume responsibility in any circumstance. He governs Geatland

The Background of DAY Free Essays

string(60) " know what bohemian style is and they are interested in it\." Background of DAY Background Our brand is a renowned international Danish-owned clothing company founded in 1997 by Keld Mikkelsen and Malene Birger, headquartered in Odense and at Kongens Nytorv in Copenhagen. Our profit in 2006 was up to 13 million and has been expanding in recent years. Moreover, we hold two fashion shows in Copenhagen fashion week every year. We will write a custom essay sample on The Background of DAY or any similar topic only for you Order Now Products Our brand’s products can be classified into three main lines, which are male, female and home decor. Designet tilhorer hojeste kvalitet med etnisk inspireret broderi og udsmykning. The design of which belongs to the highest quality with a distinct Scandinavian style inspired by the true craftsmanship of Asian tailoring, the meeting of art and craft – embroidery, prints, patterns, edging and trimming. Our unique design includes modern, individual, bohemian and international styles with inspiration from the colonial period in the Far East, vintage flea market treasures and the glamour of the twenties and thirties. Retail format Our brand was originally a local retailer selling private labels but is now expanding into a global multichannel retailer. In less than 15 years of existence, our company has opened around 40 self-named boutiques. In total, 800 retailers in 25 different countries, such as Sweden , England and Germany, are currently selling our collections, out of which 60 can be found in France. Target market The target groups are women and men aged 25-40 with high income. Our new line 2nd DAY, on the other hand, is aimed at a slightly younger target market than the main range. The market segment is mainly Scandinavia, but is now expanding to other parts of Northern Europe. Konceptet bag tojet er, at tilbyde festtoj til hverdagen til den modebevidste kvinde og herre. The concept behind our clothes is to offer evening wear to everyday life for the fashion-conscious women and men. Background of Hong Kong The main focus of our brand is in the Northern Europe, but the fact is that it is also suitable for the Asian market. We think that DAY can do that, by choosing Hong Kong as a starting point. Hong Kong, as a metropolitan, contains elements which fit the attitude and concept of our brand. Hong Kong is a Special Administrative Region of the People’s Republic of China, located on the southern coast of China. This location provides a good connection for the linkage of international companies to China. Besides, Hong Kong is one of the most famous international financial centres of the world with stable economic situation and is a developed city where the citizens can enjoy good quality of lives. These characteristics effectively help our brand to build its image in Asia as a brand new market. Hong Kong was a colony of Britain, and now it becomes the SAR of China. Therefore, the concept of â€Å"East meets West† is rather familiar in Hong Kong. We can find both British architectures and Chinese markets in Wan Chai. We can also enjoy both steak and congee at Cha Chaan Tengs. This kind of fusion matches the concept of our brand, combining local with global, as we create our design by mixing Asian embroideries and Western contemporary cutting together, making pieces of daily couture. We believe that the fusion concept can arouse a pretty large market for Hong Kong people and they can adapt to our brand easily. The location of Hong Kong is also perfect for us to enter a larger market. Through Hong Kong, our products can be sold to China and other Asian cities. This is rather important as the interest of Danish fashion for Chinese companies is now rapidly growing. For instance, the Copenhagen Fashion Week this year attracted 50 Chinese buyers, media and producers like Vogue China, showing that a number of Chinese companies are giving a big recognition to Danish fashion. Now, there are approximately 30 Danish companies and 4000 retail stores operating in China, and the export level of the Danish fashion industry has increased its earnings by 11. 4%. Thus it is no doubt a suitable time for us to enter the Asian market for Danish fashion companie. However, the Chinese may not be able to digest this new style so fast. Hong Kong is a good indicator though. If this style is suitable for Hong Kong people, the products can be promoted to the Mainland more easily. After that, the promotion of our brand in China would be much more effective. More than that, Hong Kong is much more developed than the Mainland in terms of transportation. It would be easier to transport products to various places in Asia through Hong Kong. Apart from that, logistic costs can be minimized. The economic position of Hong Kong is another point which stands out. Hong Kong is a renowned financial and trading city, and the policies of Hong Kong suit these characteristics. Noticing the economic freedom, low tax rates, stabilized currency and complete law of Hong Kong, many companies are willing to have their business there. We could accomplish this as well. In addition, the economic situation fits our target. The annual GNP of Hong Kong is about US$45000, which tells us that Hong Kong citizens are generally rich, with a large purchasing power. Since our target market mainly focuses on high income customers, we believe that our brand can generate a large market in Hong Kong. Apart from that, our brand also matches the taste of Hong Kong citizens. As a metropolitan, the information flow of Hong Kong is rapid, and citizens can receive information directly. As a result, many citizens are familiar with fashion. They know how to mix and match and they notice good foreign brands. This attracts more and more fashion brands to enter Hong Kong. Recently, another Danish top brand Bruuns Bazaar has had their business in Hong Kong because of the market potential of Hong Kong. Currently, a number of citizens know what bohemian style is and they are interested in it. You read "The Background of DAY" in category "Papers" Having so few bohemian boutiques in Hong Kong, this would be a great opportunity for us to be the leader of this style in Hong Kong. Moreover, Hong Kong people generally like dressing casually, and that is why the simple cutting of HM and Zara satisfies what they want. This can also be accomplished by us. The earth tone we are using is popular in Hong Kong, too. Therefore, we are sure that we can satisfy Hong Kong people’s specialized taste. The last point is related to our founder, Keld Mikkelsen. Before founding DAY, he had studied Asian tailoring and culture for over a decade in Hong Kong. He is familiar with the characteristics of Hong Kong. If our brand is open in Hong Kong, it would be not only meaningful but also useful to develop a large business with Mikkelsen’s knowledge. To develop our brand as a global business, a start in Asia is essential. There are significant cities in Asia like Singapore, Bangkok and Tokyo. However, from the perspectives of economy, physical location and social culture, Hong Kong is the best choice to promote our brand globally. Starting our business in Hong Kong would bring us to a new and more successful chapter of DAY. Mission statement, goals, objectives Mission statement To drive bohemian style into Asia and to be the leader of bohemian style in Asia by providing mass appeal but creative and unique merchandise offering superior value to customer. Through the inspirational key look and iconic design, we are committed to provide our customers with the ultimate creative design. Goals We aim at making Hong Kong citizens become interested in our unique design with bohemian style, bear in mind that DAY is a well known brand name in Hong Kong and make purchase in our shops. In addition, we will introduce our home collection into Hong Kong market within a few years. Objectives Our objective is a 40% increase in traffic in the first half month, following by a 90% increase in transactions from the first month of trading to the sixth. In the first year, we will open a flagship store. It is the first step for our brand to enter Hong Kong market and to make a great profit. Then we will open a branch store each year. With our existing non-transactional brand site already attracting 2000 visitors a day, we are tasked with increasing this number, as well as growing our 14,000 database. We have to ensure that most Hong Kong citizens aged 25-40 will recognize our brand in five years. Outside Hong Kong, we will have our self-named boutiques in ten other Asian cities within five years. SWOT analysis Strengths The first competitive advantage of our company is the experience of opening retail stores in foreign countries. We have got over 40 self-named boutiques all around Europe and 800 retailers in 25 different countries. We also have over 15 years experience of running our stores and maintaining our reputation in the market. Secondly, our unique style, bohemian style, is rarely found in Hong Kong and this is beneficial for us to enter the market. Even if the style is similar, our target customer may be different as we focus on high income customers. This would avoid direct competition with those brands having similar style as ours. For instance, in the recent spring / summer, the sub-brand of i. , b+ab, has opened a line of bohemian style clothing. However, it would not become a great competitor of our brand due to the difference in price range and customer group. b+ab targets at a younger customer group (20+) while our brand targets at a maturer customer group (30+). In addition to that, the casual style would be easier accepted by this group of customer. Furthermore, our popularity in foreign are a has built up a good image to Hong Kong. As the information flow of Hong Kong is rapid, some of the customers may already know our brand even we do not have any stores in Hong Kong. Apart from that, our high-end product strategy has kept the quality assurance of our brand and we hold two fashion shows in Copenhagen fashion week every year in order to increase our publicity. Lastly, the low inventory of each item has led to lower carrying cost and would not tide up the cash flow. The small quantity of each design has also created a sense of scarcity. We can let the customers differentiate themselves from the others with our design. Weaknesses One of the weaknesses of our brand is the location of our production factories. As they are far away from Hong Kong, the running cycle will be slowed down, which is a serious problem for a fast fashion company. Moreover, the far-away-distribution centre will cause longer lead time and high transportation cost. In addition, as the assortment of our business concentrates mainly on one specific type, Bohemian style, if Hong Kong customers do not have interest in this style, possibly there will be no market in Hong Kong. What is more, as our brand is mainly for high class customers, the customer range is narrow, and so opening chain stores in Hong Kong can be quite risky. Unlike those fast fashion brands with medium price range, it is far more difficult for high class customers to have impulse purchasing. As buying high-priced clothes is only a hedonic need, customers may have to think twice before buying the clothes, and their desire to buy the products may be lowered after considering the price and the use of the clothes. Opportunities The opportunities of our brand include the market potential in Hong Kong. Since Hong Kong customers tend to buy new clothes regularly, they are willing to accept and explode new things. Generally, they welcome new brands to enter Hong Kong market. In addition, bohemian style is quite a new style to Hong Kong. Compared with the sporty and normal casual style which has already existed in Hong Kong, it is rare to have such a retailer store selling bohemian style clothing only. The unique style may attract customers to make a visit or even make a purchase in our store. Moreover, we notice that Japanese has recently become interested in bohemian style, and quite a number of Hong Kong customers tend to follow Japanese fashion. Since Hong Kong customers today can get fashion information from different media like newspapers, television, radio, magazines, direct mail, Internet and so forth, with so many Japanese magazines reporting the latest wearing trend in their own country, which can be easily bought in Hong Kong, Hong Kong customers can access Japanese information and follow the trend easily. Threats Talking about the threats we may face, lacking experience would be one of them. As this is our first time to open a store in an Asian country, opening a flagship store in Hong Kong would be rather experimental. Operating a store in Hong Kong may not be the same as operating our own local store. The second threat is the difficulty in finding a location for the flagship store in Hong Kong, which is a crowded place and in which the rent of a store is high. As the main purpose of opening the first store in Hong Kong is to promote our brand to the public and let Hong Kong customers concern about our design, the location of the store ought to have heavy traffic of high class customers, for example, a fashion centre. However, the rent of a store in a fashion centre is always high due to the designated atmosphere and the erfect facilities. Besides, there are too many intertype competitions and so it can be difficult to enter and stay in the market. Although bohemian style is a new style to Hong Kong, there are many other fashion brands with different kinds of style with the same price range and customer group as ours. Economic recession of Hong Kong will be another threat. As the unemployment rate has been quite high, our target group may not accept the price. In 2008, Hong Kong’s economy has fallen into recession for the first time in five years, and the territory’s gross domestic product has contracted 0. % on a seasonally adjusted basis, after a 1. 4% fall between April and June. In 2009, according to official records, Hong Kong’s economy has left a year-long recession, recording a growth of 3. 3% in the second quarter ended in June. The figures, which were seasonally adjusted, were higher than forecast by economists. As a result, the government has increased its growth predictions for 2009. Even though the economy of Hong Kong is improving, concern still exists as the purchasing power of Hong Kong customers has decreased. Retail market strategies Retail format Being a multichannel retailer, we allow customers to make their purchase at our self-named boutique, pop-up store or on the Internet. Later on, in order to let people concern more about our brand, we will also run collection shops in Hong Kong. Besides, we plan to create a Chinese version on our website so as to make Chinese customers’ purchase even more convenient, and the products would be sent to the customers’ homes directly or they can take the products personally from our store. Target market Our main target customers include high income Asian and European women and men who are fond of trendy and casual fashion and are aged 25 to 40. Their expense on clothing would be approximately $5,000 to $10,000 per month. Retail Mix Location For our first specialty store in Hong Kong, we would choose a fashion centre as our store location. Being a newly developed brand in Hong Kong, it is too risky for us to locate our first store in freestanding sites, central business district or main streets, where we are responsible for all the operation and promotion. It is also quite difficult to attract customers for their initial visit as our brand is not widely known by Hong Kong customers. Renting a store in a fashion centre, on the contrary, is much securer. Being controlled by the mall developer, common facilities like outdoor signage, parking area, parking lot light and security are provided in the shopping centre. Advertising and special events to attract consumers are also available, and operating costs can be shared with others. Apart from that, shopping centres can usually draw a large number of customers due to the wide range of product offerings, easy access, lower crime rate, and last but not least the clean and comfortable shopping environment. Our ideal fashion centres include Elements in Kowloon and Landmark in Central. Being composed mainly of upscale apparel shops, boutiques, and gift shops carrying selected fashions or unique merchandise of high quality and price, the two fashion centres successfully attract a wide range of high income and fashion-conscious local customers and tourists. Other upscale apparel shops located there may be our competitors, but we would consider them as complementary shops as we are selling completely different types of clothes. We have our own unique style. For the most significant advantage of these two malls, we would say it is the convenience brought by the public transport as both Elements and Landmark are located very close to the MTR station. In such a small city with such a dense population and so many buildings like Hong Kong, we understand that finding a store can be difficult and each foot of a store in a fashion centre can cost us a lot. Yet, we would keep paying attention to the arrangement and changes of our chosen fashion centres and properly transfer our cash flow and properties to ensure we are well-prepared for renting a store in Hong Kong. Merchandise assortment For our product categories, we aim at providing a deep assortment of simple and basic clothing. In each category, quite a number of styles would be provided in order to satisfy the customers, and there will not be big differences between the products sold in Hong Kong and our original merchandise assortment. In order to meet our customers’ needs, we will provide a wide size range of clothing from XS to XL. A wide variety of colour will be provided, too. On the other hand, only women’s and men’s wear would be sold first. As it is quite rare for Hong Kong people to buy furniture or something else in shops held by a fashion brand, we are afraid that it may be risky if we introduce our home collection at the same time we launch our first store in Hong Kong. As for the decoration of our store, items from our home collection will be used, and we will think about operating the line as well at a later stage if we notice that customers also show their interest in those items. Pricing The price range of our products is now high, and this can be also applied to Hong Kong because of the favourable economic condition of Hong Kong. The economic condition creates a lot of high income consumers to purchase goods of high prices. Therefore the adjustment of pricing will not be large. Besides, the low inventory adds value of the products. As each kind of our products is only available in a limited amount, higher price can even be achieved in Hong Kong. However, the pricing will be set lower in the first two months, about a 10% off sale, in order to attract more consumers, who always love to purchase cheaper goods. Notice that our products in Hong Kong are sold at a lower price than the initial one, they would be pleased to make a purchase and our company can gain positive images. Eventually, our company can earn long-run profits. Generally, big sales will not occur, and this can be explained by our physical location. For example, one of our chosen locations Elements has a lot of specialty stores selling luxurious and expensive products. If we offer large discounts, our products would  be  much cheaper than those of other boutiques and shops for high income consumers, and as a result we will not be favourable in this high price market competition. Another point is that when we have only one flagship store but without any outlet stores or discount stores, steady pricing, instead of offering big sales such as 70% off, which can be offered in Denmark, would be more appropriate. Yet, seasonal discount is still acceptable. We can offer about 25% off sales at the end of the seasons. On the other hand, we offer VIP systems. Inside our VIP room, there are two types of products. One is our normal products sold at a 20% discount. Another is the exclusive and limited products available only in our VIP room and sold at a price about 15% higher than our normal products, aiming at showing the special identity of the VIP members. What is more, a free home decor style reusable bag would be given to each of our VIP members as a gift after his or her purchase. Promotion In order to bring more traffic to our store, we would like promote ourselves in three aspects, which are advertising, sales promotion and public relations. 1) Advertising We would like to have institutional advertising to promote the reputation of our company by taking a series of promotion photos which can represent the style of our brand. The photos would express the relaxing and leisure feeling of bohemian lifestyle. As Hong Kong people are generally stressful and busy, photos with relaxing and comfortable feeling would be attractive and conspicuous. On the other hand, newspapers, magazines, Internet, transit advertising and outdoor advertising would be our ideal advertising media. We would like to have one to two full page advertisement on newspapers and magazines. We would choose the South China Morning Post to be the first newspaper we have our advertisement on since it is one of the most famous English newspapers in Hong Kong and their target readers are similar to our target customers. As for magazines, Hong Kong fashion magazines like Jessica and Cosmopolitan would be our choices as quite a lot of our target customers would like reading these kinds of magazines. Moreover, we would add a Chinese version to our online shop and our advertising page on Facebook in order to attract and provide convenience to the Asian market. This kind of advertisement would be less expensive but more effective than the others as we have already set up the basic program. Furthermore, transit and outdoor advertising are two effective forms of advertising to attract traffic as most people can read the advertisement when they pass by. Our advertisement would be set up on the wall of the fashion centre where our store locates, and bus-body advertisement would also be our choice as buses would run around the central business district and let people know about our brand. 2) Sales promotion In order to promote our brand, holding special events would be effective, too. For instance, we can have catwalk shows in our shop and exhibitions in different shopping malls. The exhibitions would show our new clothing of the coming season in the display area of the shopping malls, so as to provide opportunities for people to appreciate our products. Moreover, we would like to hold a seasonal discount before the coming of the next season. This can help clear the dead stock in the store effectively. Besides, we would like to set up a pop-up store for a month. The pop-up store would possibly look like a home and would be decorated in the style of our home collection, showing our comfortable and leisure bohemian style. This can let our customers view our products comfortably. One of the most suitable locations for setting up our pop-up store is Festival Walk in Kowloon Tong as the visitors of Festival Walk are quite similar to our target customers. It is also easy to access and has an ideal exhibition area in the middle of the mall. What is more, people who are attracted by our pop-up store can easily travel to our store as Festival Walk and one of our chosen locations Elements are quite nearby. Moreover, we would set up a VIP system. When customers shop for a certain amount of money, they can join our VIP. VIP members of our store can enter our VIP room and make their purchase freely and comfortably with a 10% discount. In addition to that, each of them can get a free home decor style reusable bag as a gift for packing his or her goods. This can please the customers with an exquisite packing and also help us promote our home collection line. Apart from that, letters would be sent to inform the customers of our latest news and products, and well-designed cards would also be sent on their birthdays and at some special festivals, aiming at maintaining the firm connection between our customers and our brand. ) Public relations As for the public relations, we would donate parts of our profits to Red Cross as our company has joined the Red Cross Club. This can help improve our image and more importantly support charitable foundations. For instance, we can donate 5% income of a set of product to Red Cross. We can also hold some events from which benefits would be donated to Red Cross. One exa mple is that when a customer donates his or her old pair of jeans, he or she can get a 15% off discount when he or she buys a new pair of jeans from our store, and the old jeans collected would be donate to Red Cross. Customer service In order to increase the brand loyalty of our currently existing customers and to encourage them to make their next visit, customer service is an integral part to operate our brand. As customers’ trust can be destroyed at once by a major service problem, we would like to avoid this by providing return policies, pre-order service, delivery service, and more importantly, strengthening our personal service. 1) Personal service We believe in the friendly face of retailing. Our highly professional, responsible and trustworthy staff would warmly greet our customers with courtesy. They are good at answering queries and solving problems, too. Besides, they are able to offer reassurance whenever it is needed, turn complainants into brand champions, and more importantly, actively offer assistance in selecting fashion merchandise. For example, they cross-sell related products, follow up abandoned carts, track order progress, keep a trained eye out for suspicious activities, and provide weekly activity reports. We perform promises to customers and the degree of trendy  apparels with different colors for mix and match. 2) Return policies We offer product exchange and return policies and money back guarantees. Refunds or gift cards would also be given to customers if they change their mind in respect of their purchase, as long as the items are returned within 2 days of purchase with the original receipt, original tags and original bags attached. Gift cards, sale items and samples are excluded from this policy. Customers may choose the refund by exchange to bonus point for next time purchase. 3) Pre-order Apart from return policies, pre-order service is also provided. Before making purchase, customers can take notice on our leaflet showing detailed information of each product. As they may not be able to find a suitable size of clothing for themselves, they can pre-order a specific size of clothing. Pre-order items will be arrived within two to three weeks, and customers are welcome to settle the payment within one day after placing an order. We will arrange the reservation for our customers as soon as possible, and inform customers by email before shipping and once the pre-order has been arrived at Hong Kong. 4) Delivery In order to encourage customers to buy and to provide them with convenience, free delivery service is offered on orders $5000 or over. The delivery will be made the next day after the customers settle the payment. Store design and display Similar to our local store in Denmark, simple and warm tone with yellow lighting would be the main layout of our flagship store in Hong Kong in order to provide customers with warm feeling. The display window would be plain in colour and our latest design would be shown there. In order to provide customers with home feeling, clothes racks instead of dummies would be used. For instance, a whole set of clothing can be displayed with a big whiteboard card as the background, and with the model’s face being drawn on the card. Inside our store, a VIP room exclusive for our VIP members would be built. We plan to set up the room on the second floor of the store and there would be luxurious and comfortable sofas for customer. Furniture from our home collection will possibly used to decorate the room, aiming at promoting our home collection products. Relaxing and slow background music will be used in our store. As for the wallpaper of our store, unobvious floral print will be chosen as it is widely used in home decoration. In short, we will follow the general style of Europe’s housing as our store layout. Roberto Cavalli – our existing competitor Type of products clothes, accessories, eyewear, shoes, jewels, perfumes, watches, underwear, bags Target Market high income group middle age -25-40 years old Style The main color is the series of earth tone color, blue, black and white. The exaggerate pattern are always used in their design. l  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Retailer distribution cha nnels Boutiques (2067-2069,IFC Mall, Central[+852 22347621]) online store Mission| To provide women with timelessly dramatic pieces that flatter the female form. | Types of products| Mainly clothes, accessories, eyewear, shoes, jewels, perfumes, watches, underwear and bags are sold. Style| The main color of the series is earth tone color, blue, black and white, and exaggerate patterns are always used in their design. | Retailer format| Both boutiques and online shops are available. | Target market| High income customers aged 25 to 40 are their main target group. | Pricing| Most products are sold at a high price and VIP is offered. VIP can enjoy special discounts, fashion shows and parties organized by Roberto Cavalli. | Store Display| The store display of Roberto Cavalli is clean, modern and simple. White is usually used in the store color, while the lighting is direct and white. With mannequins standing behind the window, the layout is no different from many boutiques. | Promotion| As a worldwide famous brand, Roberto Cavalli puts a large amount of effort on promotion. Each season, campaigns are shot and put in large billboards outside specialty centers. These campaigns are also posted on famous fashion magazines like Elle and Vogue. Besides, under publicity, Elle often reports news of Roberto Cavalli. The target customers of Roberto Cavalli are powerful women, therefore they often organize big shows and welcoming celebrities stand on red carpets, and generate promotion with publicity. What is more, Roberto Cavalli had a crossover with H;M to organize campaigns in 2007. | Customer Service| Generally, the service approach of Roberto Cavalli is expressive. The staff care about customers’ choice of clothing. They also offer the best size of clothing for the customers. Besides, Roberto Cavalli provides customers with care service, allowing customers to ask questions about their shopping experience by e-mail. | Type of products clothes, accessories, eyewear, shoes, jewels, perfumes, watches, underwear, bags Target Market high income group middle age -25-40 years old Style The main color is the series of earth tone color, blue, black and white. The exaggerate pattern are always used in their design. l  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Retailer distribution channels Boutiques (2067-2069,IFC Mall, Central[+852 22347621]) online store (http://store. robertocavalli. com/navigation. asp? tskay Comparison with Roberto Cavalli The style between DAY and Roberto Cavalli is slightly different. However, as both are high-end fashion brands, some strategies are similar. For example, pricing, location and customer service strategies are relatively standard aiming at attracting the same kind of customers. Yet, our emphasis is mainly n merchandise assortment, promotion and store display to create sustainable differential advantages. In terms of the style of merchandise, DAY is presenting its specific style. As the wild, sexy style is quite common in the Hong Kong market, Roberto Cavalli can hardly provide a unique image for customers. On the contrary, the bohemian s tyle of DAY cannot be easily found in Hong Kong, especially the high-end bohemian fashion items. Therefore, it is quite hard to copy the style of DAY, and this can definitely attract a certain amount of customers. In addition, DAY’s products are more suitable for the Hong Kong citizens. Although Roberto Cavalli is also selling expensive clothing with earth tone colour, the style is more dramatic and exaggerated. The dramatic style had once been fashionable in Hong Kong in the 80s, but this trend is now fading. Hong Kong people are going back to basic, simple and relaxing clothing style. As DAY is doing the mixing of Western and Eastern styles, our products do not contrast a lot, but instead have a harmonic look. The style DAY runs is the style Hong Kong people currently want and it would last for a period of time. This creates an advantage in selling the appropriate products to the right market. As for the promotion strategy, Roberto Cavalli is very good at promoting its brand, but we have a different approach that can create a specific image of DAY. The campaigns of Roberto Cavalli are international, sexy and passionate. Yet, to develop in Asia countries, a mild advertising package would be more approachable to the customers. Considering the stressful lifestyle of Hong Kong people, the promotional photos of DAY Hong Kong express leisure bohemian lifestyle to comfort the customers. What is more, Day offers a Chinese version online shop, facilitating more Chinese consumers and Asian tourists to purchase our products. Although DAY’s target market is high income consumers, using the close and considerate promotion strategy can help us create a different image of our high-end products, and differentiate from other high-end brands like Roberto Cavalli. Talking about the store display, DAY can have a more appealing store display. Roberto Cavalli’s store display is just too simple, just like many other specialty stores. However, Day is presenting a home feeling store display. Using warm lighting and floral-printed wallpaper to comfort our customers, the environment we provide is more attractive than Roberto Cavalli does. In fact, DAY is not simply selling fashion merchandises, it is selling lifestyle. The store display and the promotion strategy are to create relaxing bohemian lifestyle to the customers. However, Roberto Cavalli is just presenting luxurious clothing and does not give a strong impact to the customers. As a matter of fact, all kinds of lifestyle are related to fashion as trend does affect lifestyle. To conclude, it is more appropriate to say that DAY is a high-end brand with our own personality, but not only a luxurious brand. Future prospects We can foresee that DAY can achieve a great success in Hong Kong. Noticing that Scandinavian fashion has been introduced to Hong Kong in recent years, and many Hong Kong citizens are quite fond of this kind of fashion, we believe that Hong Kong has a large market potential for DAY, and this potential can last for a long time. While HM is currently the leader of Scandinavian fashion for the general public, we trust that DAY can be the leader for the high income group. In the future, we would have the following goals and objectives, in an attempt to further consolidate our business in Hong Kong. Our first goal is to introduce DAY’s lifestyle to Hong Kong citizens. Consumers purchase products only if the brand is highly recognized. To achieve this, the lifestyle of DAY should be introduced further. The simplistic lifestyle we present is what Hong Kong people are looking for. Being busy and stressful all the time, they do need a city escape. The campaigns we are currently doing can show what city escape is about. Therefore, promoting this point can advance the sales of DAY. Moreover, we would like to introduce our home collection to the customers within a few years so as to earn more profits and complete the image of DAY as a brand. To facilitate the development of our home collection, our store would mainly be plain in colour and decorated with products from our home collection. Home decor style gifts would also be given in order to provide customers with a comfortable and relaxing home feeling of DAY. Another goal is to enlarge our business by opening more shops. Our plan is to open a branch store in Hong Kong each year. Another objective of this goal is to develop our business into Asian countries. As globalization continues and imitation happens globally, we cannot focus on one location only. Being one of the fashion centres in Asia, we believe that Hong Kong can influence other Asian cities. From the starting point Hong Kong, the leader of DAY Asia, we will have our retail shops in ten other Asian cities within five years, to achieve DAY as a global brand. We hope that DAY can create bigger and bigger business. As a result, we propose that DAY should have its business Hong Kong. We hope the proposal can help continue the DAY story. Reference www. day. dk/ http://us. fashionmag. com/ http://www. tifdb. com/ www. wikepedia. org/ http://www. modeshanghai. net/ Fourthly, our high-end product strategy has kept the quality assurance of our brand. Fifthly, we have organized fashion shows regularly in order to increase our publicity. We hold two fashion shows in Copenhagen fashion week every year, spring/summer and fall winter. Sixthly, the low inventory of each item has led to lower carrying cost and would not tide up cash flow. The small quantity of each design has created a sense of scarcity. We can let the customers to differentiate themselves from the others with our design. Our aim is to carry out everyday contemporary glamor_____ Weakness One of the weaknesses of our brand is the location of our production factories. As it is far away from Hong Kong, the place we shot, it will slow down the running cycle, which is a serious problem of fast fashion industry. Moreover, the far-away-distribution centre will cause longer lead time. Secondly, as the assortment of our business has concentrated in one specific type(i. e Bohemian style), if Hong Kong customers do not have interest in this style, there will be no market in Hong Kong. Thirdly, as the brand is for high class customers, the customer range is narrow, so there will be risks on opening chain stores. Unlike the fast fashion brand which has medium price range, it is far more difficult for high-class customer to have impulse purchasing. As buying high priced clothes is only a hedonic need, customers will have to think twice before buying the clothes. The customer will be less desire to buy the product after considering the price and the need of the clothes. * Factories set in foreign countries * - far away in Hong Kong, shipment and transportation cost is high * - Slow down the running cycle (fast fashion) * -Long lead time (distribution centre) assortment concentrate in one specific type * - if Hong Kong customers do not accept/ favor on this style, there will be no market in Hong Kong. * As the brand is for high class customers, the customer range is narrow, so there will be risks on opening chain store. * Opportunities The opportunities of the brand included the market potential in Hong Kong, as Hong Kong customers tends to buy new clothes regularly, they are willing to accept a nd explode new things. They welcome new brand to enter Hong Kong market. Secondly, Bohemian style is a new style to Hong Kong. Compared with the sporty and normal casual style which have already existed in Hong Kong, there is rare to have such a retailer store selling Bohemian style clothing only. The unique style will interest the customers to make a visit or even a purchase in our store. Thirdly, as Japanese started the interest in Bohemian style recently, Hong Kong customers tends to follow the Japanese style. Nowadays Hong Kong customers can get the fashion information from different media like newspaper, television, radio, magazines, direct mail and Internet, etc. There are many Japanese magazine reporting the latest wearing trend in their own country, and these magazine can be easily bought in Hong Kong. In other words, Hong Kong can easily access the Japanese information and follow the trend. Threats Talking about the threats which would be faced, lacking experience will be one of them. This is our first time to open a store in Asian country so the flat ship store in Hong Kong would be rather experimental. The method and operation of a store may have slightly different compared with our own local store. The second threat is the difficulties in finding a location for the flat ship store in Hong Kong. Hong Kong is a crowded place and the rent of a store is high. As the main purpose of opening the first store in Hong Kong is to promote our brand to the public and let Hong Kong customers concern about our design, the location of the store ought to have a heavy traffic of high-class customers, for example, fashion centre. However, the rent of fashion centre is always high due to the designated atmosphere and the perfect facilities. Thirdly, there are too many intertype competitions so it is difficult to enter and stay in the market. Though Bohemian style is a new style to Hong Kong, there are still different style of the brand appear in Hong Kong, In short, there are many fashion brand with many kinds of style according to the same price range and customer group. Economic recession of Hong Kong will be another threat, as the unemployment rate is high, our target group may not accept the price. In 2008, Hong Kong’s economy has fallen into recession for the first time in five years amid a global economic slowdown the third quarter, the territory’s gross domestic product contracted 0. 5% on a seasonally adjusted basis, after a 1. 4% fall between April and June. The government’s economist, Helen Chan, said domestic demand faltered significantly in October, while exports fell to the lowest level since 2002. What;s more, in 2009, according to official records, Hong Kong’s economy has left a year-long recession, recording a growth of 3. 3% in the second quarter ended in June. The figures, which were seasonally adjusted, were higher than forecast by economists. As a result, the government has increased its growth predictions for 2009. Though there’s improvement in the economy of Hong Kong, concern is still existed as the purchasing power of Hong Kong customers is decreased. How to cite The Background of DAY, Papers

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Question: Discuss about the Health Care Services Marketing. Answer: A service industry is based on the customers experience and the feedback of them. The service encounter of any organization refers to the judgment of the people of the particular brand according to their experience of the service provided by that organization. In other way, the service encounter entails the customers feedback in terms of their emotion and the economical value of the service provided by the organization. The prior objective of any service organization needs to be the customer satisfaction as customers are the key factor of the service industry for existence. The following essay discusses the issue of service encounter in the light of the context of an Australian health service organization and the managerial implications of the same The flow chart shows the numerous processes that a patient and his family go through after arriving the health care service center or precisely a hospital. This process includes direct as well as the indirect involvement of the patient. This is the responsibilities of the management to look after the processes and the encounter of the patient and the effective outcome from the same. The management of the organization requires designing their service process in such a way that will be able transform the neutral feedback of the customers to the positive one after entering the organization premises. The customers experience and the feedback are to be managed delicately and properly as it is considered to be holding utmost significance for the organization. For example, if the doctors or the nurses are not available to attend the patient it projects a negative impact on them regarding the service of the organization (Petzer et al., 2012). They can even think the organization to be irresponsible. The significance of the duration also can be influential or the organization. The organizational authority needs to ensure the customers that there are no separate parts of the same process are to be gone through. The slow and time-consuming proceeding of the customers to meet the doctor also can influence customer experience, which can cause the customer not to suggest the particular organization to anyone. The customer service desk in the organization is however, projects the initial effect of the services provided by the organization on the customers (Chang, Chen Lan, 2013). The custo mers are likely to be found enquiring about the many things such as availability of the doctor, timings, and payments issues and so on. The reaction and the reply of the service desk executive create great influence on the customers. They can often feel that they are taken for granted by the organization if they find the service of the executives inappropriate (Shearer, 2012). Every service that the organization provides to the customers from appointment to the treatment is able to portray both positive and negative impact on the customers. The requirements and the demands are the prior factor that that is responsible for portraying the image of the organization in the mind of the customers. The service encounters of the customers are one of the major factors that indicate the growth of the organization and this can be considered as the ideal platform for the organization to prove their service best to the customers (Zaim, Bayyurt Zaim, 2013). The service providing organization must focus on the service encounters in order to understand their performance as a service industry as well as the customers feedback. The service encounter of the customer is ton only qualitative and can be measured mathematically. There are some qualitative factors too that are responsible for both positive and the negative effect on the customers. The managerial implications are recommended to the company to make a good impression of their service on the customers as well as in the market (Mok, Sparks, Kadampully, 2013). However, the customers set the market for the any service industry. The initial effect on that service encounter of the customer can make huge impact on the company by affecting the market share and the return on investment, as these factors are directly responsible for the branding choice by the customer (Amin Zahora Nasharuddin, 2013). The first factor that influences the service encounter of the customer is the trust for the brand. For example, an old brand can be more popular and have better feedback than a new one with all the new technological facilities. This is where the issue of trust works. Thus, it is suggested to the organization to build a relationship with the customers of trust. Payments is another major factor influencing the service encounter of the customers (Osborne, Radnor Nasi, 2013). Payment for the service often can arise as the major issue affecting the customers reliance on the brand. The management of the organization is implicated to give special attention to the process regarding payments, which can return effective outc ome for the organization. Customer satisfaction is another major factor that the management team of the organization must keep in mind (Al-Abri Al-Balushi, 2014). Providing satisfaction to the customers regarding the service must be the prior focus of the organization. Again, customer satisfaction is based on the service treatment provided by the company. Providing the customer, the numerous FAQ pamphlets can be helpful in this regard. The management of the health care organization must take it under consideration that the interpersonal experience of the customer regarding the service encounter. This kind of experience is based on the interpersonal medical service encounter, which can directly affect the satisfaction of the patient (Pai Chary, 2013). The study of the Better Health Channel shows that the patients often judge the service of the health care center according to the communication attitude and the professional attitude of the professional personnel. The good interaction and the behavior of the professional personnel often seem to project positive influence on the customers. Thus, the management of the organization is suggested to look into the matter of the interpersonal experience of the customer regarding service encounter. The enhancement of the professional skill and the communication attitude towards the patients are recommended to the management (Fisk, 2013). The research and the study of the serv ice quality of Better Health Channel shows that such organizations need to be the prime focus of the management. Therefore, it can be concluded from the above essay that the service encounter by the customers are the central responsible factors for creating the impact in the market based on the customer feedback. The customers are seemed to give their feedback of the service quality according to their experience inside the organization premises. The service quality of the organization depends on internal factors such as the professional attitude and the external factors such as the surroundings inside the center that engages the customers in various activities to make them comfortable while waiting for the organization. The case study of the Better Heath Channel shows that the organization provides numerous involvement processes to diminish the feeling of the uncomfortable and boring. There are several managerial implications given in Th essays that can help any organizations to improve the service quality and enable the customers to giver better service feedback. This can be stated in the conc lusion that the management of health care organization must focus on the service encounter of the customer for potential success in the industry. References Amin, M., Zahora Nasharuddin, S. (2013). Hospital service quality and its effects on patient satisfaction and behavioural intention.Clinical Governance: An International Journal,18(3), 238-254. Chang, C. S., Chen, S. Y., Lan, Y. T. (2013). Service quality, trust, and patient satisfaction in interpersonal-based medical service encounters.BMC health services research,13(1), 22. Fisk, R. P. (2013). Lmpression Management 26 In Services Marketing: A Dramaturgical Perspective.Impression management in the organization, 427. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Routledge. Osborne, S. P., Radnor, Z., Nasi, G. (2013). A new theory for public service management? Toward a (public) service-dominant approach.The American Review of Public Administration,43(2), 135-158. Pai, Y., T. Chary, S. (2013). Dimensions of hospital service quality: A critical review: Perspective of patients from global studies.International journal of health care quality assurance,26(4), 308-340. Petzer, D. J., De Meyer, C. F., Svari, S., Svensson, G. (2012). Service receivers' negative emotions in airline and hospital service settings.Journal of Services Marketing,26(7), 484-496. Al-Abri, R., Al-Balushi, A. (2014). Patient satisfaction survey as a tool towards quality improvement.Oman medical journal,29(1), 3. Shearer, B., Marshall, S., Buist, M. D., Finnigan, M., Kitto, S., Hore, T., ... Ramsay, W. (2012). What stops hospital clinical staff from following protocols? An analysis of the incidence and factors behind the failure of bedside clinical staff to activate the rapid response system in a multi-campus Australian metropolitan healthcare service.BMJ Qual Saf, bmjqs-2011. Zaim, H., Bayyurt, N., Zaim, S. (2013). Service quality and determinants of customer satisfaction in hospitals: Turkish experience.International Business Economics Research Journal (IBER),9(5).

Police and Criminal Justice free essay sample

In the United States today, the average citizen is unaware of the corruption that goes on in our Criminal Justice System. Law enforcement and Police Officers are abusing their power. If this goes unnoticed it could grow larger and cause bigger problems in our country. The United States Criminal Justice System is one of the best in the whole world. In other countries there is little or no policing. Police officers in the US are well-trained and it is hard to reach their position without a strong education. A huge quality of a perfect Police Officer is a perfect control of temper because a quiet determined manner has more effect than violent action. But everyone isn’t perfect and there are Police Officers out there that abuse their power and create a dangerous environment for the people around them. During the 1960’s Police Brutality was at an all time high. Police were being biased and attacked those that they did not like because they had the power to do so. We will write a custom essay sample on Police and Criminal Justice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On March 3, 1991 when Rodney King and his friend Bryant Allen were driving in Los Angeles, they refused to stop for an officer trying to pull them over. Instead they increased their speed and when the Police finally stopped the car they viciously beat King for a period of two minutes. He was left with 11 skull fractures, brain damage, and kidney damage. The police officers did not realize though that their actions were being videotaped. They were eventually tried and found not guilty by an all white jury. This set off 6 days of rioting and the case prompted an era of reform. In the book, â€Å"Essentials of Criminal Justice† written by Larry Siegel, it notes some of the things done by Police Departments to make sure that Policemen are not abusing their power. These include, â€Å"increasing the intelligence standards on the Police Force, officers to be given mental exams to weed out officers that are mentally unfit for the job, and oral boards, which are sitting down with Police Chiefs and answering questions about the job†. Although all these precautions are set to limit or diminish abusive power, it is still a problem that needs to be dealt with. According to Diane Wetendorf, who wrote a book on Abusing Power in Law enforcement she states that, â€Å"Society grants members of law enforcement enormous power over citizens to enable the police to keep the peace and to preserve social order. They are granted a great deal of freedom to use their judgment regarding which laws to enforce, when and against whom. This wide range of options and authority can lead to the abuse of their power. Some police officers come to see themselves not as simply enforcers of the law, but as the law itself. † Police that abuse their power look at things from a Personal view rather than a professional view. Police Brutality exists in many forms including False Arrest, Intimidation, Racial Profiling, Sexual Abuse and Surveillance abuse. This exists because officers are not protecting and serving, they are rather going after those that they do not like. In other Countries, Police Departments are corrupt and work with Politicians to create a world run by the Police and Politics. In â€Å"Half the Sky†, a book written by Nicholas D. Kristof and Sheryl Wudunn, the police are very corrupt and it causes mayhem in their country. The police in India are tied into Politics and Criminals. The police work with the leaders of prostitution businesses, called brothels. The police take bribes from the leaders and look the other way when something wrong is happening. In Half the Sky stories are told about the corruption within the Police Forces. When people come running to the police about a rape or something bad that had been done to them, the police usually side with the criminals and nothing is done about the crime. In India the average person doesn’t have a say at all. If they are convicted of a crime they did not do they cannot go to court and have a trial like we do. They are sent right to jail without being questioned. Police work with High power criminals and run most of the big prostitution businesses. This is what the US could lead to if Policemen that abuse their power are not stopped. On November 7, 2013, I conducted an interview with Alice Perry about corruption in Law Enforcement. Alice Perry is a Criminal Justice Professor at Westfield State University and has a huge background in Law Enforcement. She has prosecuted many Police Officers in the US that have abused their power. She has convicted officers for stealing drugs from the evidence room, and also an officer that was selling drugs in state prison. She also told me a story about the police abusing their power in Etowah County, Alabama. According to a blog on the American Civil Liberties Union’s website, it states that â€Å"About once a month, a marked sheriffs car shows up, unannounced and after dark, outside a familys home in Alabama. Uniformed officers walk to the familys door, in plain sight of every neighbor. They knock and demand to be let in. If the family refuses, the police threaten them with arrest. Once inside, the officers search the familys home – all without ever obtaining a warrant. † When one member of the family was a child he was convicted of a sexual offense and had to register as a sex offender. The policeman had no right to search the house randomly without a warrant, and caused unwanted attention and embarrassment to the family. This is police abuse of power and must be stopped or it may happen to families throughout the country. Perry also explained to me that it is crucial for policing to be honest and law-abiding because they have so much power and could cause harm to civilians. They must perform the job as if they are always being videotaped. I brought up the Half the Sky book and the issues there and asked if she thought that law enforcement played a big role on why people live such a harsh life there. She replied, â€Å"Absolutely. Tyranny exists in those countries. If you’re afraid of the police you won’t say anything or report crimes because you’re afraid of being thrown in jail. In Mexico 45% of prosecutors and judges are on cartels payroll. Around 50% of police officers are on the same payroll. The cartels and Politician’s have a relationship together and this creates a lawless environment. † We must not let the Police become power driven and turn into corrupt officers like the Police in India. There is a way to stop this. We must become aware of Police Brutality and Abusive power and act on it. State, Federal, and Local Authorities should ensure that abuses including torture, brutality, and other excessive force by Police officers should not be tolerated and the Officers should be held accountable for their actions and be brought to justice. Police Officers are using excessive force and are not getting in trouble at all. The victims are not speaking up and this could cause the abusive Police Officers to think that they can’t be stopped and they will continue doing so. Another solution to all of this is to introduce training programs designed to minimize the risk of unnecessary force. These training programs should include gender issues and sensitivity to minority groups. This would help steer a lot of Police Officers from being Abusive toward minority groups and become less biased. Other training programs should include ethics and integrity training. We can help out by making the community aware of the issue, whether it’s by having guest speakers, showing videos, or having meetings and explaining the issue. If we don’t take action then our Law Enforcement could become as corrupt as other countries police forces.